In response to the rapid growth of 4K within the professional and consumer markets, Sony has today announced the introduction of six new 4K BRAVIA Professional Displays. This new offering further demonstrates Sony’s industry leading combination of professional and consumer features; the driving force behind Sony’s 30% market share (figures from Futuresource Consulting, July 2015) and position as the number one vendor in Europe within the 4K B2B market.

The best of consumer and professional with no compromise The new displays replace several models in its current range and further demonstrates Sony’s unique value proposition, which has driven the popularity of the current BRAVIA line up; a combination of ultimate picture quality with all models compatible with HDR and featuring TRILUMINOS™ Display technology for more brilliant colours, with the most advanced professional features. Upgraded to a 16GB storage memory and twice as powerful as their predecessors with a X1 processor, these new BRAVIA flat panels provide businesses with even more detail, in addition to its renowned high image and audio quality, for maximum impact in a range of applications. As well as the 17-hour operation time, users can discover enhanced controls, new built-in professional solutions and landscape/portrait options, all of which highlight the best of professional technology in the current B2B market.

4K as the new standard Sony’s 4K BRAVIA flat panels extend the high quality imaging technology that is synonymous with the B2B solutions provider, to reflect the growing demand for 4K solutions in the wider industry. As 4K fast becomes the new standard, expectations for this detailed imagery to be reflected inside the workplace will increase. Research from Futuresource Consulting (July 2015) predicts that in 2018, 4K 60” flat panels will account for 80% of the consumer flat panel market, while corporate and education markets are expected to lead the adoption of 4K, due to the rising demand for large screen sizes. Sony has witnessed this large increase in adoption from companies who are not only keen to future proof their presentation solutions, but also keen to enhance communication, by providing their staff with a more inspiring and innovative way of working. For example, global professional services firm Deloitte used more than one hundred BRAVIA 4K professional displays at ‘The Edge’; it’s Amsterdam HQ that was named the world’s most sustainable office.
This rise in demand is partly due to the challenge faced by organisations to keep their audiences engaged, with impactful and impressive presentations or signage. These new BRAVIA screens have been developed with this in mind, with the range of screen sizes and increase in processing power making it easier for businesses to deliver critical real-time messaging to wide spread audiences.

Built-in Professional solutions These six new BRAVIA displays have been introduced to cater for a range of applications and customer needs, for example: signage, and the corporate and security markets. Sony’s digital signage platform includes the easy to use TDM Digital Signage feature, which gives users the tools to create interactive signage and action based signage. The development of innovative technology in Sony’s BRAVIA solutions has lead to the addition of touch overlays, built-in meeting-room solutions, and built-in smart automation systems. These new features highlight the flexible nature of the displays and make it easier for users to integrate the solutions into a range of workplaces, with smart input management and specialised meeting room interfaces. Technical functionality such as this not only provides organisations with immediate benefits, it also helps to future proof their display technologies, giving them the opportunity to redistribute these cost savings elsewhere within the business.
In addition to this, BRAVIA B2B Displays deliver energy savings and lower running costs overall, with virtually no maintenance needed due its incredibly low failure rate. Flexible connectivity for android and Google Cast options opens up the opportunities for use across a range of industries, with a built-in signage platform, built-in control system, 17/7 operation and RS232 and IP control. Supporting customers after the purchasing process, Sony’s unique service warranty proposition offers a three year warranty that provides users with new solutions rather than repairs, to give peace of mind in demanding situations.

All models feature 4K technology and the screen sizes range from 43” to 85”. Find out more about each model below:
FW-43XD8001, FW-49XD8001, FW-55XD8501, FW-65XD8501, FW-75XD8501, FW-85XD8501.

“Building on the success of our industry leading B2B displays, we’re thrilled to announce six new BRAVIA models, offering the unique benefits of detailed, crystal clear picture quality coupled with flexible and reliable professional features. These new 4K displays equip businesses and organisations with the powerful tools needed to make an impression and captivate audiences, through impactful imagery, with the added benefits of cost and energy savings,” said Thomas Issa, Product Manager for B2B Displays at Sony Professional Solutions Europe. “We intend to keep our position as a market leader in B2B, and the best way to do this is to continue to listen to our customers and develop solutions that anticipate their needs, as we have done successfully over the past three years. Sony’s strategy is the most unique on the market, always placing ultimate value at the forefront of our offering.”

The new 75” model is available now; the 55”, 65” and 85” will be launched in May and the 43” and 49” models during the summer 2016. Visit the Sony website here for information on Sony’s range of new BRAVIA Professional Displays.