Boasting the longest battery life on the market, the Endure Wireless promises up to 17 hours of continual use, twice as long as other Bluetooth solutions.

Led by award-winning in-the-ear ergonomics, the Endure Wireless now provides the best ergonomic solution for a behind-the-neck form factor. The slim, flexible band naturally adapts to the user’s neck while maintaining a comfortable fit for all-day use.

Priced at $99.99, the new Endure Wireless earphones also feature full music and call control, 12.2mm dynamic drivers and 20Hz-20kHz frequency response. With the benefit of extremely lightweight ear-buds, they are the ideal companion for sports fans and athletes who want to listen to their favorite songs when working out.

“We are very pleased with this best-in-class battery life addition to our wireless lineup, as we continue to provide more and more options for athletes and fitness enthusiasts,” said Michael Mauser, President, Lifestyle Division at HARMAN. “Our Endure Wireless earphones provide customers a versatile new option made for sport performance while also offering the premium sound quality of JBL.”

Now, yurbuds® Powered by JBL® takes the #1 selling sport earphone in the US and delivers a premium acoustic experience, the longest battery life on the market and superior ergonomics.

Anticipated arrival in stores May 2014. For more brand information, go to yurbuds.com.

yurbuds products have been honored by the 2013 International CEA Innovations Design and Engineering Awards.