Dell Software today announced that Genesys is relying on Dell Boomi to integrate, manage and govern master data across its NetSuite (NYSE: N) cloud ERP, CRM and other cloud-based applications. Dell Boomi’s single-platform solution integrates, synchronizes and cleanses Genesys’ customer data, enabling Genesys to:

• automate and accelerate critical business processes like invoicing
• eliminate errors associated with manual processing
• increase productivity and agility of key functions, including finance and sales.

When Genesys, a leading provider of multi-channel customer experience and contact center solutions, was spun off as an independent organization and needed to rapidly build a new operational infrastructure, it opted to go with a cloud-first strategy that included NetSuite, CRM and other SaaS applications, and Dell Boomi to support their end-to-end data management strategy.
“Dell Boomi’s unique combination of cloud integration, master data management and data quality services changes the economics of data governance,” said Kris Krishan, VP Enterprise Applications at Genesys. “Dell Boomi has enabled us to rapidly and cost-effectively extend the value of NetSuite as our critical information repository by ensuring that complete, accurate, and up-to-date information is accessible to key business functions across our organization.”
“Organizations that are moving rapidly to the cloud cannot afford the time, cost, or complexity of traditional MDM solutions,” said Chris McNabb, general manager of Dell Boomi. “The integration and MDM capabilities of the Dell Boomi platform enable market leaders like Genesys to rapidly automate workflows, synchronize the data that runs through multiple business processes, and enforce data governance across the organization.”