As if finding true love isn't difficult enough, a new study reveals that for men, the secret to finding that perfect partner may be in spending less time toning that physique and more time honing their inner geek.

That nationwide survey, conducted online in December among over 2,000 U.S. adults by  Harris Interactive on behalf of Crucial.com,  revealed that when asked to choose between these two specific types of men, a resounding 84% of women who prefer to be involved with men prefer their male love interest to be "super handy" with computers and gadgets over one  that spends lots of time at the gym (15%). So potent is the "gadget geek" appeal  that over two-thirds (66%) of women think that men have claimed to know more about technology than they  actually do in order to impress a woman.

"As technology has become a necessity for  most, it's no surprise that a new generation of tech-savvy men are winning over  the hearts and minds of their female counterparts," said Dr. John Gray, relationship expert and  author of Men Are from Mars, Women Are  from Venus. "We are undergoing a power shift of sorts, a techno-sexual  revolution where the traditional relationship laws of attraction are adapting  to culture's  technological use and consumption habits."

The research also revealed that "Geek Appeal" is gaining  momentum as a prime attractant, with 68% of Americans agreeing that women are finding "tech savvy" guys  more attractive now than they did 5 years ago.

"The increasing dependence on technology has  fueled a demand for the skills of those able to understand, fix, and upgrade  computers and gadgets. Once considered a negative stigma that went hand in hand  with pocket protectors and taped-up spectacles, today's version of technological  know-how is often seen as an indicator of stability, success and long term  viability when considering a potential love interest," added Dr. Gray.

That said, the study revealed that men might  want to be careful about inflating their tech prowess in order to impress women,  as nearly 1 in 10 (9%) of women said they would throw their relationship to the  curb if their love interest's tech-savvy proved less than originally  boasted.

"The techno-sexual is a modern day knight  in shining armor who is able to help those that find themselves in a sudden  state of tech-induced distress," said Roddy McLean, marketing director at  Crucial.com. "As technology continues to impact our daily lives, there is a  growing realization that the process of fixing and upgrading computers and  gadgets is often times an easy do-it-yourself project. At Crucial.com, it is our aim to empower people to understand more  about how to get the most out of their system."

  Visit the Geek is Chic site for an infographic, blog posting and more information on the Techno-Sexual revolution from Dr. John  Gray.

Founded on the concept of making upgrades easy for the everyday computer user,  Crucial.com has been serving customers for over 15 years, while providing the  knowledge and tools needed to select and purchase the right computer memory upgrade. Just go to Crucial.com and run the Crucial® System Scanner tool to find the right memory upgrade options that will  improve system performance and extend the life of an existing computer.

Visit www.crucial.com for more information, follow Crucial on Twitter at @CrucialMemory,  "LIKE" Crucial at www.facebook.com/CrucialMemory, and subscribe to helpful videos at www.youtube.com/crucialmemory.

Survey Methodology
  This survey was conducted online within the  United States by Harris Interactive on behalf of Crucial.com from December  19-23, 2013 among 2,051 adults ages 18 and older. This online survey is not based on a probability sample and therefore no  estimate of theoretical sampling error can be calculated. For complete survey  methodology, including weighting variables, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..