As consumers look for more engaging, social experiences inside the vehicle, automakers are rethinking how entertainment can create meaningful connections between passengers while on the road. To build on this expectation, HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., today introduced Sing Drive, a new in-vehicle karaoke and sing-along platform designed to transform the car into a private, shared space for musical expression.

By combining real-time AI vocal removal, deep integration with vehicle systems and premium audio engineering, Sing Drive reimagines what in-cabin entertainment can look like—shifting music from passive listening to active participation. Sing Drive is a production-ready, automotive-grade solution that brings together advanced AI, proprietary digital signal processing and driver-aware design to redefine what entertainment can feel like inside a vehicle.

“Sing Drive represents a new step forward in how music is enjoyed inside the vehicle,” said Leonard Gregg, Sound Systems Product Manager at HARMAN International. “More than a feature, Sing Drive acts as a lifestyle differentiator, turning everyday drives into moments of expression, interaction and enjoyment. As part of HARMAN’s broader Branded Audio Experience Packages, it complements premium sound with coordinated sensory experiences and intelligent features that make music in the cabin more immersive, personalized and emotionally engaging.”

Elevating the In-Cabin Entertainment Experience

Sing Drive reimagines the vehicle as a shared and judgment-free space for musical content. Unlike traditional karaoke solutions that rely on phone mirroring or limited content libraries, the platform is fully integrated into the vehicle’s infotainment and audio systems; delivering a seamless, reliable experience built to automotive standards.

Select Sing Drive platforms use low-latency AI to separate vocals from any song in real time, enabling passengers to sing along to music from streaming services or personal libraries. This removes the dependency on pre-licensed karaoke catalogs and gives users the freedom to sing along with virtually any song from a variety of sources, unlocking a broader content offering. Passengers can participate using integrated in-cabin microphones, and eventually handheld microphones, offering flexibility for different use cases while maintaining a seamless in-vehicle experience.

The experience is designed to be inherently social by supporting solo, duet and group participation. Whether on long road trips or daily commutes, Sing Drive transforms time in the vehicle into shared, memorable moments.

Built for Performance, Safety and Premium Sound

Sing Drive delivers consistent performance without the instability or latency often associated with mobile-based solutions. Native integration with a vehicle’s infotainment system, combined with proprietary digital signal processing and automotive-grade microphone architecture, ensures high-quality sound and responsiveness in real-world driving situations.

HARMAN’s audio expertise plays a central role in the experience. Advanced processing, including echo cancellation and noise suppression, ensures voices sound clear and balanced to create a performance-quality environment that encourages participation from every passenger.

At the same time, Sing Drive is designed with driver awareness in mind. Built-in safety features support hands-free interaction and adaptable display modes that help minimize distraction, while enabling full functionality for passengers.

A Scalable Platform for OEM Differentiation

Sing Drive is built as a flexible platform that can scale across vehicle segments and feature sets. Automakers can tailor the experience—from lightweight sing-along functionality to a full-featured karaoke with synchronized lyrics and AI capabilities—while maintaining a consistent technology foundation.

This approach allows OEMs to introduce new forms of in-cabin entertainment across entry and premium trims alike, while supporting long-term software strategies and evolving consumer expectations.

Sing Drive offers a new opportunity for in-cabin differentiation, transforming the vehicle into a space for connection, creativity and enjoyment, and embedding music more deeply into the overall brand experience.

For more information on how HARMAN brings in-cabin experiences to life, visit: car.harman.com