Samsung announced that it has earned a total of 16 awards, including Best of the Best honors for the OLED TV S95H and the Bespoke AI Laundry series, at the Red Dot Design Award demonstrating the company’s leading design competitiveness. This achievement is particularly significant, as the winning products were those that embody Samsung’s new design strategy, “Expressive Design.”

“Expressive Design is our way of putting people at the center, celebrating their identity, emotions, and diversity,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “We design not only to function, but to create meaning and connection. Our ambition is to enrich people’s lives through experiences that are both purposeful and deeply human.”

The Red Dot Design Award is widely recognized as one of the world’s top design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, the award recognizes excellence across three categories: Product Design, Design Concept and Brands & Communication Design.

Two Best of the Best Award Winners Recognized for Design Innovation

The S95H stands out for its distinctive FloatLayer design, which combines an ultra-thin OLED display with a luxurious metal frame to create a layered concept in which a slim OLED screen is placed over a bold metallic surface.

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The result is a new category of OLED TV, where the screen appears as if it is floating in front of the metallic silver frame for a striking visual effect. The TV seamlessly integrates into any space, with Samsung Art Store¹ letting subscribers display 5,000+ works from world-renowned museums and galleries. Plus, VDE-verified Real Black and Real Color² enhance the sense of immersion, while Glare Free technology minimizes distracting glare and reflections.

Meanwhile, the Bespoke AI Laundry appliances applies a mono-body design concept across a range of types, including standalone washing machines, dryers, and combos. Through this design, the series unifies different laundry appliances under consistent design languages, enabling the products to seamlessly harmonize with a variety of interior environments.

Additionally, AI Home  — the large 7-inch LCD screen — enhances usability by providing an intuitive and simplified control experience. Integrated with SmartThings, the interface allows users to easily manage connected smart devices while offering AI-powered, personalized lifestyle solutions for greater everyday convenience.

All Entries Recognized as Winners

Beyond its top honors, Samsung achieved the remarkable feat of having all products it submitted selected as winners. The recognized lineup includes:

• Music Studio 5: An all-new Wi-Fi speaker that delivers powerful performance in an elegant, minimalist design.
• The Movingstyle: a portable touchscreen display featuring Dolby Atmos, HDR10+, a built-in battery and rolling stand.
• Bespoke AI Family Hub™+ with AI Vision: a refrigerator with a built-in, SmartThings-connected LCD screen that allows users to check recipes, weather and more.
• Galaxy Z Fold7: Samsung’s thinnest and lightest Fold series yet, featuring powerful Galaxy AI, a 200MP wide-angle camera and an immersive screen for multitasking and editing.
• Galaxy XR: an eXtended reality headset with multimodal AI at its core, that unleash limitless possibilities for the future of discovery, play and work.
• 5G Outdoor Radio: designed for easy deployment in dense urban areas to offer high-capacity 5G.
• Spatial Signage: a glasses-free 3D commercial display that delivers more immersive visual experiences.
• Portable SSD T7 Resurrected: A premium SSD featuring a housing made entirely from recycled aluminum.