Sony has announced the UK pricing and availability for two new TV series: BRAVIA XR MASTER SERIES A90K and BRAVIA XR A75K 4K HDR OLED TVs. Both are available to pre-order in the UK and other European territories.

The unique Cognitive Processor XR™ understands how humans see and hear, and when paired with XR OLED Contrast Pro, provides a revolutionary visual experience in Sony’s latest generation A90K and A75K 4K OLED series which results in incredible image quality. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones. The Cognitive Processor XR™ also powers the XR Triluminos Max, which delivers Sony’s widest colour palette and reproduces naturally beautiful shades and hues. With millions of individual, self-illuminating pixels, the TVs deliver more colours than ever before for an entirely new viewing experience.

These new innovations help deliver the best and most immersive viewing experiences, authentically conveying the creator’s true intent. When watching movies, viewers can experience Sony’s enhanced Acoustic Surface Audio+™ for OLED models and Acoustic Multi-Audio™ for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audiovisual experience. The line-up also includes new features that customise and enhance at-home entertainment. Netflix Adaptive Calibrated Mode[1] automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any conditions. Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the video creator’s original vision[2]. The televisions will also be designated ‘Perfect for PlayStation®5’[3], which includes two PS5® exclusive features – Auto HDR Tone Mapping[4] and Auto Genre Picture Mode[5].

This year, Sony also introduces a newly developed original camera device, BRAVIA CAM[6], which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored.

With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2040. With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLAS™. By using SORPLAS™[7], we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%[8], which equates to approximately 140,000,000 compact discs. Additionally, Sony’s BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.

2022 BRAVIA XR and Master series line-up highlights: 

• Cognitive Processor XR™: Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned, especially around the focal point, to give real life depth, extraordinary contrast, and beautifully vivid colours.
• XR Backlight Master Drive: Powered by Cognitive Processor XR™, the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural mid tones.
• Acoustic Surface Audio+™/Acoustic Multi-Audio™: For a truly immersive audiovisual experience, these powerful features ensure that sound matches precisely with what’s on the screen.
• 360 Spatial Sound Personalizer: In combination with BRAVIA XR TVs[9], this technology offers a perfectly optimised spatial sound experience for neckband speakers, like Sony’s SRS-NS7, as well as select Sony headphones – all with minimal configuration. Dedicated apps even personalise the cinematic sound field by analysing users’ individual ear shape.
• Elevate the experience with Sony’s sound products: Sony’s new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theater System or the HT-A7000 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A7000 and HT-a5000[10]. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field. Using the Acoustic Center Sync[11] feature, a BRAVIA XR TV plays the centre channel role with the home theatre system or soundbar as part of the 360 Spatial Sound Mapping setup[12], enabling sound to perfectly match what’s on the screen.
• BRAVIA CAM⁶: This trailblazing new technology ensures users always have the best seat in the house by optimizing picture and sound quality. BRAVIA CAM also offers gesture controls, video chat and many other fun, new experiences.
• Ambient Optimization Pro: Users can connect their BRAVIA XR TV with BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where users are in the room and how far they are from the TV, then adjusts sound and picture settings so they’re just right.
• Google TV: Brings together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organises them seamlessly. Easily find something to watch with personalised recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search.[13]
• BRAVIA CORE: The BRAVIA CORE² app is a pre-loaded movie service that includes up to 10 movies to redeem and up to 24 months unlimited streaming with the purchase of a BRAVIA XR TV. With BRAVIA XR technology, Pure Stream™[14] and IMAX® Enhanced, content is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features. BRAVIA CORE will be available in over 75 countries in 2022.
• Netflix Adaptive Calibrated Mode: A new display mode that leverages Sony’s BRAVIA XR ambient light sensor to ensure that the artistic intent is preserved in all lighting conditions. Sony’s close collaboration with Netflix on this feature means viewers can enjoy Netflix content with precise colours, accurate contrast, and true motion, whether the content is enjoyed in a dark or well-lit environment.¹
• Perfect for PlayStation®5: Pair a BRAVIA XR TV with a PlayStation®5 console to get a fantastic gaming experience. Only BRAVIA XR TVs automatically adjust and optimise the picture to the best settings for the PlayStation®5 console, whether it’s used for gaming or watching a movie. With immersive picture and sound, users will feel like they’re right in the middle of the action. And with 4K 120fps, as specified in HDMI 2.1, our TVs give smooth and clear movement for responsive gameplay.³
• Commitment to sustainability: Sony is committed to sustainability from the development process all the way through to the viewing experience. This year select models use Sony-developed SORPLAS™, a 99% recycled plastic material that has reduced the amount of virgin plastic used by up to 60%⁷. TV packaging size has also been reduced by approximately 15% and features a significant reduction in ink (approx. 90%) and plastic (approx. 35%).⁸ Additionally, BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy. To learn more, please visit: https://www.sony.net/electronics/eco-tv?press-release.

The MASTER XR Series A90K and the BRAVIA XR Series A75K 4K OLED TVs will be available to pre-order from Wednesday 25^th May at 9:00am GMT.

 For pricing and availability information on the models listed below please visit: www.sony.co.uk / www.sony.ie

 Some screen sizes may not be yet available at this time.

• A90K 48” 42” OLED TV
• A75K 65” 55” OLED TV

BRAVIA XR MASTER Series A90K 48” and 42” OLED TV features:

• 4K OLED Whatever you’re watching, you’ll see it upscaled close to 4K⁸quality thanks to our unique Cognitive Processor XR™. You’ll also enjoy striking contrast on our OLED screen that’s expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
• Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
• XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
• BRAVIA CORE Calibrated Mode²
• Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and a subwoofer.
• Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.¹¹
• BRAVIA CAM⁶ accessory compatible and Ambient Optimization Pro¹⁵
• Quick access to an array of content and services with Google TV.¹³
• Hands-free voice
• Premium remote
• Minimalist one slate design with metal flush surface bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
• Flexible two-way stand provides different stand position options, including a standard position to eliminate distractions and a sound bar position to elevate the TV and integrate a soundbar system. Thanks to the adjustable stand with aluminium centre plate, users can place the TV and soundbar on a desktop so it can be used as a gaming monitor.

For more information about the A90K, please visit: https://www.sony.co.uk/electronics/televisions/a90k-series/specifications#features

BRAVIA XR Series A75K 65” and 55” OLED TV features:

• 4K OLED Whatever you’re watching, you’ll see it upscaled close to 4K⁸quality thanks to our unique Cognitive Processor XR™. You’ll also enjoy striking contrast on our OLED screen that’s expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
• Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
• XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
• BRAVIA CORE Calibrated Mode²
• Acoustic Surface Audio™ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and two full range.
• Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.¹¹
• BRAVIA CAM⁶ accessory compatible and Ambient Optimization Pro¹⁵
• Quick access to an array of content and services with Google TV.¹³
• Black hairline remote
• Minimalist one slate design with metal flush surface bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.

For more information about the A75K, please visit: https://www.sony.co.uk/electronics/televisions/a75k-series/specifications#features

For more information on Sony’s new television models, please visit the BRAVIA XR website: https://www.sony.co.uk/electronics/bravia-xr.

For more information on all Sony televisions, please visit https://www.sony.co.uk/electronics/tv/t/televisions.

For more information on all Sony soundbars, please visit https://www.sony.co.uk/electronics/home-cinema/t/sound-bars.