Creative Technology Ltd announced today that the groundbreaking X-Fi® Sonic Carrier™ had won an AVS Forum Best of CEDIA 2017 award. The AVS Forum is the world's largest AV-enthusiast forum site.

Sonic Carrier was showcased at CEDIA 2017 held at the San Diego Convention Centre. The occasion brought together more than 20,000 home tech pros and 500+ exhibitors to the leading event in smart and home technology. Showcased were new products, breakthrough innovations in home tech integration organized by CEDIA, the leading authority in the home technology industry.

Many were blown away by the sheer power, fidelity, and 3D immersive cinematic audio delivered by the Sonic Carrier - even in a harsh audio environment like that at the convention showground.

One of the participants who dropped by unannounced to the Creative booth was Mark Henninger, Senior Editor of the AVS Forum - the go-to forum for members of the professional audio community. Sonic Carrier impressed him so much that it won an AVS Forum Best of CEDIA 2017 award.

Here are excerpts from his review of the Sonic Carrier: “If somebody asks me to name the best soundbar I've ever heard, I will no longer have any reason to hesitate. I'll simply say, ‘Without any question, it's the X-Fi Sonic Carrier from Creative; you know, the PC sound card company!' I might even raise an eyebrow right after I say that, for effect. And I'm sure the result will be a quizzical look, but I'd expect that from anyone who has not experienced what was in some ways the most impressive demonstration of psychoacoustics at the show.”

“Bravely, Creative showed me how the SuperWide X-Fi processing made a YouTube trailer sound surprisingly immersive and expansive. I noted that I thought the effect was so good, that I would likely never turn it off. The quality of the holographic surround-sound the Creative X-Fi Sonic Carrier puts out is something I have not heard before from any soundbar. Oh, and the subwoofer. Wow.”

“With no walls and no ceiling, just a noisy open convention center, the X-Fi Sonic Carrier still created a 3D immersive audio experience. For real. I challenge anyone who ever encounters a similar demo to take it and tell me otherwise. My mind was completely blown, Creative has delivered sonic holography in a 2-piece solution so advanced... I love to get a taste of the future, and this thing is undeniably futuristic.”

For the full review, visit: www.avsforum.com/creative-x-fi-sonic-carrier-soundbar-demo-cedia-2017/

On the Best of CEDIA 2017 Awards page, the AVS Forum said, “Mark Henninger was floored by this soundbar from a PC and gaming-products company. In fact, he unequivocally calls it the best soundbar he's ever heard, period.”

To read more, visit: www.avsforum.com/avs-forum-best-of-cedia-2017-awards/

“To say that we were surprised by the award is an understatement. We're deeply honored that the Sonic Carrier was acknowledged and won this Best of CEDIA 2017 award, especially since virtually all the big names were there. We were ecstatic when Mark said that it was unequivocally the best soundbar he's ever heard. It feels like winning an Oscar the very first time you're there. Sonic Carrier has truly been a labor of love and passion for us, and we look forward to bringing this amazing audio experience soon to homes everywhere,” said Sim Wong Hoo, CEO of Creative and creator of the Sonic Carrier.