The impressive BRAVIA family of Professional Displays keeps going from strength to strength. Sony’s best-ever 4K B2B line-up includes exciting new possibilities for creating digital signage and interactive touch experiences. It’s no wonder BRAVIA is the choice of big-name brands and organisations who want bigger, better looking pictures – without compromise.

Engaging customers in today’s visual world
We’re living in a society that’s visual, dynamic and always connected. Old-fashioned conversations are shifting to video sharing sites and social media platforms. Teachers can engage students more effectively with colourful, interactive demonstrations instead of dry text books. And brand owners understand that customers are seduced by colourful moving images instead of dull, lifeless marketing messages.
In a world where image is everything, BRAVIA 4K Professional LCD Displays stand out with fabulous picture quality – offering rich colours and spectacular contrast that can grab any audience´s attention.

An unmatched eye for great pictures
4K means more detail. BRAVIA Professional 4K Displays have a resolution of 3840 x 2160 pixels – that’s four times more than Full HD screens. So whether you're looking to impress with colourful digital signage, collaborate more effectively with video conferencing or share complex data, 4K delivers crisp, sharp images that Full HD simply can't match.
It’s little surprise that BRAVIA 4K B2B Displays look so good in a huge range of presentation applications, from boardrooms and lecture theatres to galleries, shopping malls and visitor attractions. And that’s because achieving the best possible picture quality has been in Sony’s DNA for decades.
Wherever you look, there’s no other manufacturer that can match Sony’s unique understanding of what makes a great image. CineAlta cameras help movie-makers capture reality in exquisite 4K detail – enjoyed by audiences on the big screen with industry-leading 4K cine projectors. Security professionals depend on crisp, accurate footage from 4K video security cameras to safeguard people and property. Surgeons can operate in more confidence with ultra-detailed colour images from today’s 4K medical camera systems. And of course award-winning 4K BRAVIA consumer televisions bring entertainment to colourful life in millions of living rooms.

Sony´s best-ever Professional Display line-up
It’s this industry-leading heritage in every area of imaging technology that ensures BRAVIA B2B Displays score consistently on sheer picture quality. Just as importantly, a deep broadcast and professional industry know-how means that Sony understands what serious users really need – generous interfacing options, easy installation, rock-solid reliability and very appealing running costs. And it’s this refusal to compromise that means professional AV specialists and installers don’t have to sacrifice image quality, usability or real-world value for money when they specify BRAVIA.
Right now, Sony is the only manufacturer offering a complete line-up of business-focused 4K Ultra High Definition displays in screen sizes from 43” right up to a spectacular 85”. The latest line-up makes a great choice for creating high-impact, cost-effective digital signage in retail stores, hotel lobbies and guest areas. With support for HTML5 built in, there’s no need for costly media player boxes. Just connect BRAVIA to your network and stream eye-catching signage. Sony has also responded to fast-growing market demand with a complete touchscreen solution that turns BRAVIA into a super-size interactive display – great for information kiosks, visitor attractions and transport hubs where customers want to get hands-on.

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BRAVIA is doing great business
Audiences of all kinds are constantly demanding more immersive, satisfying experiences. And this shift is now reflected in a new era of visual B2B communications reflected in fast-growing sales success for the BRAVIA Professional range across Europe.
Global professional services firm Deloitte has recently installed almost a hundred energy-efficient 4K BRAVIA B2B Displays at ‘The Edge’, its landmark Amsterdam headquarters.
Industrial automation specialist ABB SACE has picked slim, stylish BRAVIA screens for its eco-friendly HQ in northern Italy. And that’s just the start. You’ll find BRAVIA boosting the quality of visual communications for global brands like VW, Microsoft, BMW, BNP Paribas and Jaguar.
To find out how BRAVIA can transform your own image while saving money into the bargain, please visit the Sony Professional website.