28 - 03 - 2024
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Sony is back at ISE to reveal, through its “Beyond Definition” theme, how its latest range of innovative AV solutions can inspire new working and learning habits, and increase communication, collaboration, and better decision making.
This year, Sony is unveiling an impressive new stand, including a DOME with its Visualisation & Simulation offering. The stand is designed to take visitors through an immersive experience to discover its latest solutions, in the Corporate, Education, Retail markets. In addition to all this, Sony will demonstrate a range of its AV projection and display offerings for these markets:


Corporate and Education Solutions
At ISE visitors will discover how Sony's range of Corporate and Education solutions are tailored to meet specific customer needs, which can transform any environment into a creative place to do business or to learn.
Sony continues to drive laser light source technology into the market and is introducing its latest line of laser light source (Z-Phosphor™) projectors in the mid-brightness range, for a wide variety of applications including education, corporate and large venues, with two new models at 5,000 and 6,000 lumens. The new models are the VPL-FWZ65 (6,000lm WXGA) and the VPL-FWZ60 (5,000lm WXGA), expanding the current laser-based professional range to 9 models from 2,000 lumens up to 7,000 lumens.
Sony is committed to its dual strategy and will continue to offer lamp-based versions of its installation 3LCD laser projectors. As a result, Sony is also unveiling two new lamp projectors, the VPL-FW65 (6,300lm WXGA) and VPL-FW60 (5,200lm WXGA), to provide users with more options for installation applications that may be better suited to lamp-based projection. All 4 new models come with BrightEra® panel technology to reproduce natural-looking and vivid colours.
Sony’s breakthrough collaborative meeting room solution, Vision Presenter, is also being showcased at ISE 2016 with touchscreen interaction. Vision Presenter brings all of your content to one screen, creating dynamic presentations controlled with the swipe of a finger. Sony is showing how presenters can simultaneously collaborate and engage with audiences remotely, as well as those sitting in the room, by combining the Vision Presenter solution with a 75” BRAVIA Professional Display, Touch overlay, and a SRG-300SE camera while source content is controlled from an Xperia Tablet.                  
           

Sony is also highlighting its latest Visualization & Simulation 4K laser projector innovations at this year’s exhibit, further demonstrating its technological leadership:
VPL-GTZ270 4K SXRD™ Laser Projector demonstrations: Two side-by-side 5,000 lumen VPL-GTZ270 projectors, designed for planetariums, theme parks, museums and retail, will be used in an 8K x 2K edge blended immersive area. In addition, two VPL-GTZ270 models will be used  on the impressive stand´s dome, offering an immersive picture experience to visitors thanks to Sony´s 4K SXRD, laser light source and high-bandwidth signal processing technologies.

VPL-GTZ1 4K UST laser projection: 
The VPL-GTZ1 is a state of the art projector for B2B and commercial applications where high impact visuals are required – including museums and simulation and training environments – to deliver a completely new immersive experience. At 2,000 lumens, the VPL-GTZ1 brings superb picture quality and a low TCO to users, thanks to an expected 20,000 hours of virtually maintenance-free operation*. Visitors to the stand will also see how an anti ambient light screen can assure high-quality 4K images in lighting condition. In addition, Sony is demonstrating on the stand a Real-time HD & 4K distribution over IP workflow scenario, using the projector as an example of a robust AV distribution solution for large areas using IP technology that can be dispersed from multiple locations and formats, including full HD and 4K.

Alongside its market leading laser technology, Sony is highlighting its new cost effective remote video collaboration solutions for higher education and corporate environments that allow for simple multi-site connectivity and collaboration between staff, teachers and students. Visitors will get to see:

• Sony’s brand new SRG-120DS desktop PTZ camera,
ideal for applications from video conferencing to lecture capture. With a high quality 12x optical zoom lens and sensitive Exmor™ CMOS sensor, it delivers smooth, crisp, detailed Full HD pictures. With the inclusion of a 3G-SDI video output, the SRG-120DS makes it an ideal companion for integration in large boardrooms and auditoriums requiring lengthy cable runs

• More control options for the SRG-120DU. The SRG-120DU desktop camera provides versatile high quality PTZ camera functionality to any meeting room or software client via a simple USB cable connection. At ISE, Version 2 of this model is being introduced, which will enable HD video streaming over USB 3.0 or USB 2.0, and now includes V4L2 (video for Linux) support
• Sony´s brand new PCS-MCS1, providing the most simplicity for any MCU connection requirements. No fixed endpoint is required to host meeting, no complex management, call setup or administrator is required to manage calls.                   
           

Media solutions

Sony is exhibiting at ISE its range of Media Solutions to cope with every budget and application such as Corporate, Education and Live Event Production
It will highlight how the Anycast Touch AWS-750 all-in-one portable live content producer is compatible with Sony´s wide range of SRG & BRC Remote Cameras, forming the perfect combination of a low cost and easy to operate Live Production solution.
Also being displayed is a range of camcorders suitable for single or multiple shooting scenarios, either in full HD or 4K.  Featured on this year’s stand are the :
PXW-FS5, the ultimate grab and shoot handheld 4K camera. Lightweight and robust with flexible operation plus high mobility
PXW-X70, a compact XDCAM camcorder with 1.0-type Exmor R CMOS sensor and 4K upgradable
HXR-NX100, a 1.0-type Exmor R CMOS sensor compact handheld NXCAM camcorder

Visitors will also see the Sony PMW-PZ1 4K & HD stand-alone player. The PMW-PZ1 is a versatile device which allows users to play rich content from all of today’s technology, supporting all codecs from HD to 4K at the highest quality available, using USB-3 IF with frame-rates of up to 60P.


Retail Signage and Security Solutions
At ISE, Sony is also showcasing its retail signage and security solutions and will demonstrate its capabilities when it comes to signage content creation, security control & video monitoring that offer peace of mind to retailers and security professionals alike.
Sony will present its new Touch solution for BRAVIA Professional Displays in partnership with PresTop, a leading manufacturer of interactive touch display products. Together with PresTop, Sony is providing the retail signage displays used by ISE’s touchscreen wayfinding kiosks, allowing visitors to easily find their way around the ISE exhibition. The BRAVIA B2B Displays provide retailers with an easy to use and interactive digital signage solution to build closer customer relationships and strengthen brands. Combining portrait, advanced connectivity, touch interactivity and TDM digital signage creation, the latest BRAVIA B2B range allows people to interact directly with digital displays at affordable running costs.
Another highlight in this section will be the SNC-VM772R, a 4K & 20MP IP camera for demanding situations that comes with high sensitivity, low bandwidth, and impressive low-light performance. Sony IP Camera Technology maintains the best image quality in the market in all lighting conditions, while optimising bandwidth, and incorporates intelligence such as object detection and tracking in a fully integrated package.                    
           

“Sony´s latest range of integrated AV solutions has been developed by working hand-in-hand with our stakeholders around the world. This year, visitors to our brand-new and immersive stand will learn how these solutions can be customised based on their needs and requirements, and how they can help inspire end-users to develop new working and learning habits, and increase communication, collaboration, and better decision-making,” said Damien Weissenburger, Business Head of Corporate & Education Solutions, Sony Professional Europe.


For more information about Sony’s AV Solutions please come and see Sony at ISE 2016, Stand 1-H120 or visit the Sony Website.