29 - 03 - 2024
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HARMAN, the leading global infotainment, audio and software services company, today announced that Aditi Technologies (now part of HARMAN Connected Services Division) was named the Services Rising Star at EGR B2B Awards 2015.

The award is in recognition of Aditi’s accomplishments over several years in implementing game-changing digital transformation strategies for leading bookmakers such as Ladbrokes and Sky Betting and Gaming, and game suppliers such as Inspired Gaming.

A major differentiator is the flexible and scalable Aditi service approach towards improving core betting and gaming experience, not only for digital offerings but also for retail specific initiatives such as second screen apps that have increased player engagement across channels and ensured more revenues for clients.

“It is a great honor to receive this award in recognition for our work in offering solutions that create cost and revenue synergies for our customers,” says Kaushik Banerjee, Senior Vice President, Aditi Technologies/Harman Connected Services division. “Our extensive experience on Social, Mobile, Analytics and Cloud technology has generated huge competitive advantages for our betting & gaming clients. We look forward to being nominated for, and winning, even more awards next year.”

“It is no surprise to us that Aditi has won this award,” says Mark Grimes, CIO Ladbrokes.  “They have been our strategic partner for over five years and been involved in multiple innovation programs. The partnership has helped us to deliver a better digital experience across all channels. Their betting and gaming domain knowledge and analytical approach has helped us to expand our customer base and increase the range of products we offer to our customers.”

Aditi was also nominated in the IT Supplier and Mobile Supplier categories at the awards.