Daniel Lee brings more than two decades of experience in the consumer electronics sector, most recently as the Head of Marketing for Harman International Industries. In his new role at Turtle Beach, Lee will lead all global marketing and communications efforts as well as product management. 

 

 Yuka Yu’s career spans over 17 years of leadership in the entertainment electronics industry at Sony Electronics. In her new position with Turtle Beach, Yu will oversee all consumer retail and sales account management, as well as drive the Company’s international expansion. 

 

“I’m very pleased to welcome Daniel and Yuka to our senior management team. Turtle Beach has an impressive and experienced leadership team, and adding the right talent is a key priority as we look to the future,” said Juergen Stark, Chief Executive Officer of Turtle Beach Corporation. 

 

Stark continued: “Daniel’s strong knowledgebase in the consumer electronics and medical device sectors, coupled with his global brand experience across a broad array of product segments offers invaluable insight and strategic direction to Turtle Beach and HyperSound. And having a strong, seasoned and transformative sales leader like Yuka drive the growth and development of our headset business is crucial to Turtle Beach’s success as we continue to expand globally.” 

 

Stark concluded: “With the addition of Daniel and Yuka, Turtle Beach is well-positioned to continue operating as one of the most innovative and dynamic audio companies in the market today.” 

 

Prior to Daniel Lee leading Harman’s marketing efforts, he also spent three years as the Vice President of Marketing at Invacare Corporation, where he was responsible for developing integrated strategies to increase revenue and profitability. Lee also held senior marketing roles at Hitachi, Maxell and LG Electronics, and brings with him an armory of expertise in brand communications, digital properties, retail intelligence and product management. Lee earned his Bachelor of Arts degree in Marketing from Northeastern University and received his MBA from Cornell University’s Johnson Graduate School of Management. 

 

 Yuka Yu comes to Turtle Beach from a tenured career at Sony Electronics where she held a number of executive leadership roles across sales, marketing and operations, most recently serving as Senior Vice President of Consumer Sales & Marketing. Yu is credited with transforming Sony’s selling culture by focusing on sell-through, and implementing the company’s Collaborative Planning, Forecasting and Replenishment program, and establishing an integrated business and promotion planning process with major U.S. retail partners. Prior to Sony, Yu held sales positions at Tech Data Canada and Merisel Canada, and a product planning position at Toshiba Corporation (Tokyo). She received her Executive MBA at UCLA and Bachelor of Arts degree from Tokyo University of Foreign Studies.