29 - 03 - 2024
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Sony Corporation (“ Sony” ) and FIFA (Fédération Internationale de Football Association) today announced that they will collaborate on a range of 4K initiatives at the 2014 FIFA World Cup™, including production of the Official 2014 FIFA World Cup™ Film in 4K Ultra HD, and produce three full matches in 4K to further promote the growth of 4K content. World football’s flagship event will be held in Brazil from 12 June to 13 July .
Sony, an official FIFA Partner, offers a wide array of 4K products ranging from broadcast and professional solutions, to 4K- compatible consumer products such as TVs, home theat re projectors and video cameras, and provides unique and comprehensive 4K live production solutions, from shooting and production to viewing. Through the following joint initiatives, Sony and FIFA aim to further accelerate the expansion of the 4K viewing experience:

           
  • Sony and FIFA will jointly produce the Official  2014 FIFA World CupTM  Film in 4K (“Official 4K Film”). The  film will include a selection of games, including the final . The Official  4K Film is due  to be distributed online by FIFA via 4K content distribution services after the  2014 FIFA World CupTM .
           

FIFA will leverage Sony’ s  professional 4K equipment within its 4K live production workflow processes at the  2014 FIFA World Cup™  to film one match from the round of  16 (to be held on 28 June ), one  quarter-final  (on 4 July ),  and the final  (on 13 July )  at the Estadio  do  Maracanã )  in Rio de Janeiro. Sony will be providing extensive technical support to FIFA,  including the development of a 4K live production system. Sony’s  products and solutions including its CineAlta™ 4K live camera “PMW-F55”, 4K multi-port  AV storage unit “PWS-4400”, 4K LCD monitor “PVM-X300”, and 4K multi-format  switcher “MVS-7000X”(subject to change) will be used to film the 2014 FIFA  World Cup™ .  The filmed 4K footage will be compiled into the Official 4K Film.

           
  • At Sony’s commercial display booths  located within some of the 2014 FIFA World Cup™   stadiums and  at the FIFA-hosted HD public viewing “FIFA Fan Fest™” events to be held in Brazil,  visitors will be able to enjoy Official 4K Film promotional trailers  produced in 4K/60P with match action .
  • Around the world, viewers will also be  able to enjoy the 4K/60P promotional trailers for the Official 4K Film on 4K- compatible  BRAVIA™   TVs at Sony showrooms and retail outlets including Sony Stores.
           

Soichi Kawachi, VP in charge of FIFA Partnership at Sony said, “We are  very excited to offer an entirely new viewing experience at the greatest sport  event in the world, the FIFA World Cup™ . By leveraging  our cutting-edge 4K technology and our premier products and solutions through our  partnership with FIFA, we will deliver a unique and totally compelling entertainment  experience conveying the excitement of the matches in Brazil with the depth and  vividness that the ultra-high definition of 4K delivers.”
“FIFA has a proud track record in embracing innovation at our  flagship competition, to make sure that football fans around the world  receive the very best in match coverage and experience,” said FIFA Director of TV Niclas  Ericson. “ We are excited by the prospect of working  with Sony to incorporate 4K technology in our production plans. 4K will propel  fans around the globe into a whole new viewing dimension and it marks the  dawning of a new era in the broadcasting of sport. ”
At the 2014 FIFA World Cup™ , Sony and FIFA will draw on the technological  expertise they have accumulated through extensive 4K shooting trials, to capture  each unforgettable moment, as well as  the speed, power  and excitement of the first-class football action as it unfolds on the pitch. 4K  technology will enable the dynamism of the goals, the subtle expressions on the  player’s faces, and the passion of the fans in the stadium to be captured with unprecedented  vividness, as if the viewer were there in the stadium itself. Going forward, Sony  and FIFA will accelerate their combined efforts in 4K to deliver the action and  emotions of the 2014 FIFA World Cup™  to even more people around the globe.

           

A full overview of Sony’ s FIFA World Cup™- related  activities can be found at the “ One Stadium”   portal site: http://football.sony.net (  #onestadium)