JBL Fest is a unique celebration where our attendees get to experience the JBL brand in all its facets, learning what makes JBL so iconic. From exclusive music performances by our brand ambassadors, thought provoking sessions at the HARMAN Technology Forum, and immersive JBL brand activations, our guests truly received an insider look at all things JBL. As we conclude this year's festivities, we wanted to spotlight a few special activations from this year’s event that demonstrate how HARMAN and JBL continue to drive connected and unique experiences for our partners and customers.

All About the Brand

Once again this year, JBL held numerous brand immersion and education workshops that allowed our customers, retail and technology partners, and influencers to fully engage with the JBL brand. Our Lifestyle Audio and Professional Solutions teams took over the Esports Arena at the Luxor Hotel, where they also conducted multiple in-depth and hands-on product demos on the second day of JBL Fest. The Lifestyle team opened the afternoon with a Gaming Session product demo, followed by several sessions on the Soundbar 2.0, an all-in-one speaker with a built-in dual bass port design and the team held product demos at the ARIA Resort & Casino in Las Vegas on day three of JBL Fest. The early afternoon sessions at this venue also featured the JBL PartyBox, a portable party speaker that guarantees an exceptional immersive audio experience at home!

Simultaneously, the HARMAN Professional Solutions teams organized an in-depth product workshop on day two at the ARIA, and a tour of the Esports Arena in the evening. The team also organized a B2B Northridge Experience Center training session along with a Master Class session with world-renowned DJ Armin Van Buuren at the Palms Casino Resort.

An Eye on Consumer Experiences

JBL Fest 2019 marked the first HARMAN Technology Forum event at the Aria Las Vegas Hotel & Casino. In partnership with Fast Company, HARMAN brought together numerous thought leaders across sectors like retail, audio and automotive, to discuss how emerging, intelligent technologies are impacting the current business landscape. The half-day forum featured insightful keynotes and panel discussions where our guests heard top business and technology luminaries like Robert Herjavec of Shark Tank and the Herjavec Group, and Paul Zikopoulos, Vice President of Cognitive Big Data Systems at IBM, in addition to panelists from Amazon, Zappos, Zipcar, HARMAN, Forbes and Fast Company. These industry innovators discussed the future of AI, machine learning, and the massive impact technologies are delivering across every aspect of business.

HARMAN also kicked off the inaugural meeting of the Connected Automotive Experience Per Mile (EPM) Advisory Council.  Leading automotive and technology executives, analysts, and industry insiders, gathered to discuss the complex issues that face the industry both today and tomorrow, and unlock best practices and nurture industry-wide dialogue to define, improve and identify ways to measure the in-vehicle experience for consumers.

The Road Trip of a Lifetime

Amid all the different activations, JBL invited dozens of media and influencers from across the globe for a unique road trip as part of our third annual JBL Joy Ride Program. In partnership with Toyota, guests were treated to a music-fueled, unforgettable road trip from glittering Las Vegas to the stark beauty of the Valley of Fire State Park. The one hour journey not only took our special guests to another world but also allowed them to explore and understand the powerful connection of music and driving that only JBL provides.

As we conclude this year's festivities, it is fair to say that our third annual JBL Fest was one for the books. From the brand immersion events to consumer and Professional Solutions activations, and the inaugural HARMAN Technology Forum, this year's programs and festivities offered a glimpse in JBL and HARMAN’s connected ecosystem; and its impact on customers, partners, employees and consumers. We can’t wait to start planning our next year’s event! For more details on JBL Fest 2019 events, check out: https://news.harman.com/blog/ready-for-jbl-fest